We keep hearing the all-too-common phrase: “Video is king. 👑” But how can your brand use video content in the most effective ways? Video content can be an essential tool for building brand awareness, connecting with audiences and standing out in a crowded market. With so many different types of video, how do you choose the right one for your brand? At Freestyle Creative, we help brands craft impactful video content that drives results. This guide breaks down the key types of video production, how they contribute to brand marketing and the best ways to use them.
Bringing Your Brand to Life:Â Story-Driven Ads
Story-driven videos rely on scripted storytelling, featured actors, structured plot, and stunning visuals. These videos are perfect for brands that want to make a lasting emotional impression, through a commercial, brand film, or their next campaign.
How It Builds Brand Awareness:
- Creates a memorable brand experience
- Elevates brand perception through high-production value
- Engages audiences on a deeper emotional level
Best For:
- Large-scale brand campaigns
- TV commercials and YouTube ads
- Emotional storytelling
Level Up: Captivate your audience with videos that spark emotion or laughter. When viewers see themselves in your story, they connect with your brand on a deeper level—building a bond and a lasting impact, keeping your brand in the forefront of their minds.
Engaging, Shareable and Fast-Paced:Â Social Videos
Everyone loves to scroll and social videos are short, attention-grabbing clips tailored for platforms like Instagram, TikTok, Facebook and LinkedIn. Designed to stop users mid-scroll, these videos prioritize bold visuals, quick storytelling and bite-sized content that resonates with audiences that are looking for quick entertainment.
Why It Builds Brand Awareness:
- Maximizes engagement and shareability
- Reaches new audiences quickly
- Keeps your brand top-of-mind through consistent exposure
Best For:
- Trend-driven content
- Brand awareness campaigns
- Product highlights and promotions
Level Up: Keep social videos simple, relevant and to the point. With social attention spans getting shorter and shorter, it’s key to start with a good hook to get viewers engaged with your videos.
Customer Advocates: Testimonial Videos
Testimonial videos are a powerful way to build trust with your audience. Featuring real customers and sharing their success stories, these videos provide social proof and validate your brand’s credibility. Viewers are more likely to trust recommendations from real people over traditional advertising, making testimonial videos a go-to strategy for brands to establish their authenticity.
How It Builds Brand Awareness:
- Boosts credibility through real customer experiences
- Creates emotional connections with potential clients
- Encourages word-of-mouth marketing and social sharing
Best For:
- Customer success stories
- Establishing industry authority
- Building trust and conversions
Level Up: If you can fit it within your brand tone, try and think outside the box! Make your video conversational, add some fun props and don’t be afraid to incorporate some personality. Remember: Authenticity is key when building brand awareness!
Showcasing Your Brand’s Heart: Documentary-Style Videos
Documentary-style videos provide an in-depth look into your brand’s mission, values and impact. They often use real interviews, behind-the-scenes footage and genuine storytelling to showcase your brand’s personality and purpose. This format is highly effective for brands looking to create an emotional connection with their audience.
How It Builds Brand Awareness:
- Tells a compelling, human-centered story
- Helps audiences connect with your brand’s mission
- Differentiates your brand through authenticity
Best For:
- Company culture and values
- Brand origin stories
- Highlighting real-world impact
Level Up: Use your b-roll and pull quotes in a documentary style video. 65% of the population are considered visual learners. Don’t just tell your story, show your viewers who you are for the greatest impact.
The Final Secret Sauce to Professional Video: B-Roll
B-roll is that added pizzazz that can liven up any video. With wide expansive shots, close up product shots or action footage, your brand can add additional context that helps enhance the main story. While it may not stand alone often, B-roll is crucial for creating high-quality, professional-looking video content.
How It Builds Brand Awareness:
- Increases production quality and visual appeal
- Helps videos feel dynamic and engaging
- Provides flexibility in editing for a smoother final product
Best For:
- Enhancing testimonial and documentary videos
- Adding professional polish to brand content
- Creating visually engaging product showcases
Which Video Type is Right for Your Brand?
Choosing the right video direction will often depend on your goals. Do you want to build trust? A testimonial video is the way to go. Looking for high engagement? Social videos are your best bet. Hoping to craft an unforgettable brand story? Narrative or documentary-style videos will work best. By using different video formats, they can work together to grow and elevate your brand.
At Freestyle Creative, we specialize in video content that elevates brands and drives real results. Whether you need strategic engaging social videos or a full-scale brand film, our team is ready to bring that vision to life.
