Stride Bank is a financial institution with a history dating back to 1913, when it was established as Central State Bank. Headquartered in Oklahoma, it offers a range of financial services, including consumer and commercial banking, mortgage, wealth management, and treasury management.
Situational Analysis
Stride Bank has embraced innovation and technology, particularly in fintech partnerships and digital banking solutions. The bank has partnered with Freestyle since 2023 as a strategic partner and extension of their internal marketing team.
Partnership
Freestyle functions as an extension of Stride Bank’s marketing team and art department. Freestyle has created numerous videos for both internal and external use at Stride, produced a variety of assets, conducted internal photoshoots, and served as their primary graphic design and videography resource. Beyond these services, Freestyle has also acted as a strategic partner helping to develop Stride Bank’s internal and external brand as it grows.
Brand Refresh
Stride Bank recognized the need to adapt and modernize its image to support its strategic growth objectives, both internally and in its market presence. To better communicate this evolution, Freestyle worked with Stride Bank on a brand refresh. This refresh aimed to create a brand identity that more accurately reflected Stride Bank’s commitment to innovation, its expanding range of services, and its growth in the market.
