Norman Regional Health System is a community-focused healthcare provider dedicated to improving the health and well-being of the people of Norman and surrounding areas. With a mission to provide exceptional care, Norman Regional offers a comprehensive range of medical services, advanced technologies and a team of skilled and compassionate healthcare professionals.
Situational Analysis
Norman Regional Health System sought to enhance its brand awareness and increase its new patient count. The challenge was to develop a marketing and media strategy that would create consistency in brand awareness and effectively support both outbound and inbound traffic opportunities for attracting new patients. This initiative was crucial for the health system to maintain its competitive edge and expand its reach within the community. Ultimately, the goal was to strengthen the health system’s position in the market by increasing visibility and accessibility.
Goals
The primary objectives of the campaign were to increase brand awareness and expand market share, as well as to drive an increase in the number of new patients seeking services from Norman Regional Health System. These goals were centered on growing the health system’s visibility and patient base through strategic marketing efforts. Success would be measured by the ability to attract a larger patient demographic and solidify Norman Regional’s presence in the community.
Strategy
Freestyle’s strategy involved developing a comprehensive marketing and media approach. This included marketing strategy and creative strategy development, along with media planning and buying across digital platforms, as well as the development of video and photography assets to support the campaign’s messaging. The strategy was designed to ensure a cohesive and impactful presence across various channels, maximizing audience engagement.
Creative
The creative strategy developed by Freestyle focused on highlighting Norman Regional Health System’s leading-edge technology and services. This approach aimed to position the health system as a provider of advanced healthcare solutions, instilling confidence in potential patients and differentiating it from competitors. By emphasizing innovation and quality care, the creative strategy sought to resonate with individuals seeking the best healthcare options for themselves and their families.
Total Results
455K+
Reach
1.9 million
Impressions
81%
Video Completion Rate
"Freestyle helped us not only connect with our audience, but helped us learn what our audience thought about us."
Melissa Herron, APR
Director, Integrated Marketing, NRHS