Chickasaw Country, located in south-central Oklahoma along the I-35 corridor, is a versatile and beautiful destination spanning 7,648 square miles. It offers a mix of landscapes, charming towns, bustling main streets and a blend of First American and Western cultures.
Situational Analysis
Freestyle collaborated with Chickasaw Country to develop a series of promotional photos and videos aimed at showcasing the diverse attractions and experiences within the Chickasaw Country region. Recognizing the power of visual storytelling for destination marketing, Freestyle worked to identify key locations and businesses that represented the breadth of what the area offers.
Goals
The primary goal of the Chickasaw Country video series was to increase tourism to the region. By generating awareness of its diverse attractions through authentic visuals, Freestyle aimed to equipt Chickasaw Country with assets to increase visitation and showcase the variety of experiences available.
Creative
The creative vision for Chickasaw Country focused on authentic immersion. Freestyle prioritized genuine storytelling by collaborating with locals to share real experiences, using POV shots to place viewers within the action and dynamic drone footage for broader perspectives. By highlighting local businesses and the people of the region, we aimed to offer a genuine glimpse into Chickasaw Country, inspiring a deeper desire to visit and explore beyond typical tourism promotion.
“I love watching this city evolve and grow, and I’m beyond honored that my team had the opportunity to be a part of this.”
Sonni Adams
Creative Director, Freestyle Creative