Marketing Strategy Team Lead

Lauren Szmutko

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Bio

Lauren graduated from the University of Oklahoma with a degree in Public Relations and has over seven years of experience with advertising and digital marketing campaigns. Her background in public relations puts thinking about client relations, audiences, and messaging front and center. As Marketing Strategy Team Lead, Lauren is hands-on and works closely with the team to develop solutions meeting clients’ brand objectives with strategies based on consumer insight and data, ensuring all campaigns, projects, and media placements are as strategically strong and sound as possible. Lauren was also recognized as a Next Gen Under 30 honoree in 2021.

Fast Facts with Lauren

What is your best secret spot in OKC?
It wouldn’t be a secret if I told you… but ask me to go to a coffee meeting or happy hour and I’ll show you!

In 50 years, what will people be nostalgic about?
Individual streaming services like Netflix, green/blue message bubbles on the Phone, One Direction, Taylor Swift, and wait until they find out about Twitter.

What’s the best place you’ve ever visited & why?
London! I’d move there in a heartbeat – I love how easy it is to travel within the city (and to other countries), how the city has been preserved to have so much nature woven throughout, and the overall vibe of being fast-paced and competitive, yet relaxed.