Valliance Bank is a community bank offering full-service banking and lending to businesses of all sizes. They specialize in providing customized solutions for business owners, professionals and executives, with a focus on relationship banking and personal service.
Situational Analysis
Valliance Bank aimed to expand its customer base, with a focus on younger demographics who are increasingly drawn to digital banking. Valliance Bank partnered with Freestyle to be able to leverage this trend with a digital presence and marketing efforts. This motivated Valliance Bank to develop a targeted campaign to increase its market share and strengthen its position as a modern financial institution.
Goals
Valliance Bank aimed to attract more customers, specifically younger audiences, to open checking and deposit accounts, and to attract a younger audience to open deposit accounts for their digital bank.
Strategy
To achieve Valliance Bank’s goals, Freestyle developed a marketing strategy utilizing both digital and traditional channels. The digital advertising strategy included various online methods to reach a broad audience. Additionally, a campaign was launched to highlight successful customers and the bank’s values to attract new business. Consistent branding and messaging were used across all marketing materials.
