Oklahoma AgCredit is a member-owned agricultural lending cooperative providing land, equipment and operating loans to farmers, ranchers and rural homeowners across Oklahoma. With a focus on relationship-driven service and community roots that go back more than a century, Oklahoma AgCredit offers financing built around the realities of rural life.
Situational Analysis
Oklahoma AgCredit needed to reach farmers, ranchers and rural landowners across a wide and diverse geographic footprint, competing for attention against lenders offering generic, one-size-fits-all products. Oklahoma AgCredit partnered with Freestyle to build a full-funnel digital campaign that could put its cooperative model and agricultural expertise in front of the right audience at the right moment, from first search to final decision.
Goals
Oklahoma AgCredit aimed to drive qualified traffic through search, build awareness across its rural service area through video and keep the brand top of mind with audiences already familiar with the cooperative, all while proving out efficient media spend across a multi-brand account that also included Rural 1st.
Strategy
Freestyle built a layered digital strategy combining high-intent search campaigns with a video approach spanning YouTube and CTV. Search ads were built to capture farmers and landowners actively researching land, equipment and operating loans. Awareness-stage YouTube and CTV placements introduced the brand at scale, while retargeting kept Oklahoma AgCredit in front of engaged viewers as they moved closer to a decision.
450+
Leads Generated (Live Campaign)
2,000,000
YouTube Impressions Delivered (Live Campaign)
13.30%
Search Click-Through Rate (Live Campaign)
