Forward-thinking. Vision-casting. Capacity-planning. Direct to Consumer (DTC) and Business to Business (B2B). Decisions are happening rapidly and create road blocks and pain points along the way. Your workflows and pipelines are constantly filled up and you need depth to maximize efficiencies. Do you ever find yourself and the team in situations like this on a daily basis, quarterly basis or even six months down the line? Now is the time to evolve your team while keeping overhead lean and skillsets vast.
Meet Freestyle. An advertising agency built for banks and equipped to support your initiatives.
Let’s take a closer look.
Banking Team Structure and Depth for Marketing.
Take a look at your existing team. What is the ecosystem made up of? Are you balanced between managers and contributors? Are you segmented by strategist and skillsets, or by functions across video, photo, design, animation and media buying?
Here is an example of one financial institution and how Freestyle integrated skillsets, expanded functional depth and kept overhead investments minimal:
What does this integration accomplish?
- Channeling workflows through the internal teams primary point of contact by function
- Empowering the internal team to focus on objectives and strategy by function
- Adding skillset depth to each respective function at a fractional investment of full time staff members (Connect with us to learn more about fractional investments)
Types of Marketing for Bank Projects
Integrating your marketing team with a marketing agency built around banking scales your projects and opens doors to new opportunities.
Typical projects can be condensed down to:
- Internal / Partner Initiatives
- Campaigns
- Events
Let’s break down and scale each project type.
- Internal / Partner Initiatives
- Internal Team provides details of the initiative (ex. Personal Bankers Toolkit, Sponsorship Asset Development), coordinates communication across teams and maps out checklist for success
- Integrated agency supports on development, adheres to brand and initiative standards and provides assets for disbursement to the internal team
- Campaigns (Brand and/or Product)
- Internal Team defines the goals, key performance indicators and sets the stage for campaign marketing checklists (customer journey, baseline assets, calls to action, and success gathering/advertisement destinations)
- Integrated agency team plans media buys in conjunction with pinpointed audiences and implements campaigns, integrated creative team develops comprehensive list of assets across design, video and photography
- Events
- Internal Team provides details, coordinates internal stakeholders, and communicates needs checklist for promotion and coverage
- Integrated agency provides support team for planning, coverage, and delivery of edited assets for internal team disbursement
Freestyle’s banking experience coincides well with internal teams because we bring to the table scalable solutions, and ultimately set the internal marketing team up to win. Our project examples span a wide range. Check out our work with MidFirst Bank, Stride Bank and Valliance Bank.
Build Trust Internally and with your Marketing Agency
Branching out (no pun intended) can take time. Take these items into account as you consider integrating your team with a marketing agency:
- What initiatives and projects do you have coming up next quarter?
- Is your internal team at capacity and in need of support and scale?
- How can this next initiative or project surpass expectations and evolve?
- Determine how a marketing agency can best fit within your processes and structure.
- Set upfront expectations and develop a high level brief to jumpstart your partnership with a marketing agency.
Lastly, think about what the team has been expressing. What would resonate well to win across the board. Freestyle is here to integrate, support and scale with you along the way.
Banking Projects for Inspiration
