Driving lasting change starts with understanding what motivates people to act. At Freestyle, we develop behavior change campaigns that go beyond raising awareness—we aim to shift mindsets, influence actions and support communities.
We take a research-informed, audience-centered approach to behavior change marketing—grounded in the cultural, social, and emotional factors that shape how people think and act. Our team integrates proven frameworks, including the Transtheoretical Model, into every phase of strategy and creative development. This allows us to craft messages that feel relevant, respectful, and timely across a wide range of audiences.
We create multiple points of entry—from emotional storytelling and strong visual cues to community-driven messaging and influence strategies—ensuring we meet people wherever they are in the decision-making process. Our campaigns are built to reduce barriers, inspire confidence, and encourage sustained action.
Explore our behavior change work, including the Chickasaw Nation’s “Define Your Direction” campaign and the Oklahoma State Department of Health’s “Take Time” campaign (which promotes mental wellness and community connection through empathy-first messaging).
